Entrepreneur and former Dragon’s Den investor Theo Paphitis chose a Richmond retailer of summer accessories to promote via social media.
Anne Speak founded The Beach Factory in 2003 and was invited to meet Mr Paphitis at an awards ceremony in Birmingham.
Her business caught his eye and he endorsed it to his 450,000 Twitter followers.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here